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Feature: Brewing liquor, brewing life By Xinhua writers Yu Fei and Shi Xinrong

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GUIYANG, Feb. 14 (Xinhua) -- Seventy-year-old Ji Keliang spent all his life brewing liquor in a remote town in southwest China' s Guizhou Province, realizing two wishes of the late Chinese leaders Mao Zedong and Zhou Enlai ----to improve the quality of Maotai, believed to be China's best liquor, and to increase its annual output to more than 10,000 tons (10.8 million liters).

The silver-haired Ji, board chairman and general engineer of Maotai Group, is like the liquor he made, the older the more elegant.

Under his leadership, Maotai has developed from a manual operation workshop to a modern enterprise. The brand value of Maotai was estimated by Business Week at 1.32 billion U.S. dollars in 2006, ranking the eighth among China's top 20 brands, according to media reports.

Graduated from Wuxi Institute of Light Industry in east China's Jiangsu Province in 1964, Ji, then 25, was assigned to Maotai factory.It took him one-day bus ride from his hometown to Shanghai, and two-days train to Zhuzhou, in central Hunan Province, and another two days to Guiyang, capital of Guizhou, and one more day to Zunyi City in northern part of Guizhou.

In Zunyi, Ji had to wait for another three days to take a bus to his final destination, Maotai Town. Accompanying him was his girl friend Xu Ying. They were the first two college graduates majored in fermentation and brewing coming to Maotai.

"I was so happy that I had a job," said Ji, coming from a poor family. "But I also felt uncertain about my future, because I was going to a place so remote and desolate."

Except for the brief introduction about Maotai in the textbook, Ji knew very little about the liquor, and never tasted it. On the last night in Zunyi City waiting for the bus, Ji couldn't help spending 36 cents, equivalent to his several days' expense, to buy a glass of Maotai in the restaurant.

"Its flavor is so pure and elegant, not as fiery as other liquor," said Ji.

But he didn't know at that time it was because of Chinese Premier Zhou Enlai's worry about the quality of Maotai that he was assigned to the liquor-making factory in the mountains.

Liquor-making can be dated back to 2,000 years ago in Maotai Town. There are many anecdotes about the liquor. One is that when Maotai made its international debut at the World's Fair in San Francisco in 1915, few people noticed the liquor. A Chinese delegate broke a bottle on purpose. The bouquet spread far and caught the attention of the judging panel. At last, Maotai won a gold medal and international fame at the exposition.

During the Long March, the Chinese Red Army passed through Maotai Town in 1935, and used the liquor to treat the wounds of soldiers. With deep affection to the liquor, Chinese leaders honored Maotai as the national liquor after the founding of the People's Republic of China. Mao Zedong and Zhou Enlai showed special preference to the liquor, although they never went to Maotai Town again.

However, Maotai lost in a national wine tasting competition in 1963, which Full lace wigs aroused the attention of Premier Zhou Enlai. Many experts were sent to the factory to study the production, and college graduates Ji Keliang and Xu Ying were assigned to the factory in order to improve the quality of the liquor.

When Ji finally arrived at the factory after the long
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